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There has never been a better time to start teaching your dog training clients online.
It saves you time. It makes the training easier with your face-to-face clients and gives them more options. It helps you make more money with less work. And the freedom to take more time off.
With everything that's going on, now's the time to learn to do what's already been on your mind.
You have a choice to make. You can keep things the way they are now, try to figure it all out on your own... and wait.
Or you can learn how to adapt to the times, from two awesome (and fun) people who are world leaders at teaching dog trainers how to sell their knowledge... including online.
This Workshop is Brought to You By...
Molly... a dog trainer, marketing coach, mom, complete dork.
The creator of MAKEITasaDogTrainer.com (way back in 2011), Molly started off in her own dog training business (way back in 2002). She had obstacles, roadblocks, bad days, struggles (big ones), successes (big ones), determinations, a couple more failures, and finally got her dog training business down to a science.
She's been running free crash courses, full marketing workshops, online bootcamps, seminars and coaching programs for her fellow dog trainers since then, starting out of demand for her easy to implement (and awesome) advice that just made sense.
Despite her quirky nature (or maybe partly because of it?), she's become one of the most loved dog training business marketing coach in the world. Mostly because of the thousands of dog training businesses she's helped turn around.
Erica... Expert in all things canine conditioning and teaching online.
Of course we can tell you about how Erica has 30 years of teaching experience, a PHD specializing in online teaching and learning. She's recognized internationally as being a leader in this area, and has a successful online teaching business of her own (Northeast K9 Conditioning)...
But chances are you have heard of her because she is well-known internationally for teaching dog pros how to expand their reach by moving some or all of their knowledge online. She's helped countless dog pros discover fun, creative and innovative ways to attract new clients and stand out from the competition online.
If you don't know her yet... get ready! You'll want to. She's awesome.
About This Workshop...
This workshop is for dog trainers (or anyone who normally works with animal owners face to face) who want to learn how to move some or all their training online as easily and quickly as possible.
Lesson 1: Virtual Dog Training (Moving Online and KEEPING THINGS GOING NOW)
You don't have to stop working with your current clients OR stop getting new clients right now during this strange time of social distancing.
Here is some of what we'll cover during this first lesson. These are things you can do immediately that will make a huge difference in keeping your business going.
- What can you do during a virtual coaching session with clients
- How do you set it up & what tools do you use
- How do you carry out a virtual coaching call
- How do you sell it to your clients and convince them that it can indeed be useful for them and can help them solve their problems
- How do you price programs that are partially face to face, as well as 100% online
Lesson 2: Why Start Training Online (and different ways to do it)
In this lesson we'll talk about sustainability... Why start using online tools and teaching your clients online, and why it’s NOT just something to do temporarily during this crisis.
This is a way to add value to your current face-to-face programs in the future, saving you time and effort, travel and winter slow-downs from the weather, and so many more benefits.
Clients also love it, and we'll show you ways it can get you NEW clients, too.
Some of what we'll talk about:
- Why go online and make it a part of your regular business? What might this look like? What programs and services might you offer and to whom?
- Various examples of how people are creatively integrating it into their business
- Why starting within Facebook could be a good thing but why you don’t want to STAY in Facebook with your online programs
- Learn about things like podcasts, online webinars, Facebook lives, etc. It doesn't have to be a full traditional online course, and it doesn't have to be complex for the technically challenged!
- Tools you can use, with bonus tutorials to make implementing what you learn easy
- Guidelines to determine where/how you want to start
- How to communicate the value of online training you decide to offer so you can sell it to your future clients
- Clarity about how you want to get started and what to offer your clients going forward, AND clarity on the benefits for your audience so you can clearly communicate the benefits in your marketing
Lesson 3: Selling & Marketing
In this lesson we'll dive deeper into more advanced online marketing strategies for your programs. What you might offer and how to market it, talk about it and show the value to your potential clients.
We'll pull back the curtain on how it works to launch online resources, courses and programs far and wide to expand your reach beyond your local population of dog owners. How to grow an online following, build an email list, or even create an online membership that you can grow into a nice predictable monthly income.
These are the kinds of programs that Erica & Molly have both separately launched many times (dozens and dozens collectively) over the last decade, and we'll give you resources for how to keep growing your potential!
Some of what we'll talk about:
- How to identify and find your online audience
- How to attract committed clients who love you
- Strategies for attracting (and keeping!) new clients
- How to balance free vs. paid online content and programs
- How to establish yourself as an expert
Lesson 4: The Mental Game - Confidence & Mindsets
This lesson will give you the confidence you need to overcome things that might get in your way...
This lesson will focus on things like building your confidence, tips for going live on video, getting over fears of how you're perceived on video or what you'll teach, and how to avoid having mindsets that prevent you from making money.
Since both Erica & Molly have been training via video for many years, we know a thing or two about getting over fears and what does and doesn't work when it comes to being "perfect" on video, teaching online, making changes in your business and lots more mental things that go on.
Some of what we'll cover:
- Developing the mental toughness that’s needed to overcome our current crisis
- Why your success is 80% mental and 20% strategy
- Recognizing mental barriers that keep you from success and how to overcome them
- How to overcome fear and overwhelm
- Identifying the next steps to confidently get started
Bonuses!
Along the way you'll also get Erica's Tech Tool Tutorials & Technology Tips...
Quickly learn exactly how to use online tools...
- Zoom tutorials
- GoToMeeting tutorials
- Designing with Canva tutorial
- Creating self-correcting quizzes tutorial
- Creating videos using QuickTime tutorial
- How to Create Online Instructional Videos tutorial
- Facebook Groups (and using the Units feature) tutorial
- BeLive.tv tutorials
PLUS LIVE Q&A Calls throughout the workshop.