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Everything you need to know about creating your dog training programs (and pricing strategies!) so that you can charge what you're worth, which means you make more per client and don't burn out.
WHY DO YOU NEED TO KNOW THIS?
Did you know, there is one key part of a dog training business that causes even great dog trainers to fail, struggle or burn out?
See, the problem is, even if you have a great website, personality, sales process and get great results for your clients, none of it will matter without this one thing.
This means you can have 95% of your business nailed down, but will fail or struggle because you are missing the most important part.
You will think you're doing things right, but that one missing part will always cause you to undercharge.
Without a doubt, the key to any dog trainer's success is having truly great dog training programs.
You might have heard the buzz... the importance of creating programs rather than just selling your time in sessions or weeks of training.
So you NEED to create great dog training programs. Your programs are what you actually have for sale, so it's vital that they are well thought out.
A dog training program is not the same thing as a package of lessons, it's very different.
A program allows you to focus on and sell the end result of what you provide, the true benefits of the services you provide, and that’s what people are really willing to pay for.
- Raise your prices so you can work less, which means more free time for yourself
- Get better clients who love you so you feel appreciated, which means you will love your business more
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Show the benefits of working with you so people will love what you offer, which means more clients
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Have a plan when you meet with people so you will have confidence during consultations, which means you will sell them much faster and more comfortably
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Give people the right amount of options so they can pick the programs they want without being confused, which means better, happier clients (and more referrals)
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Offer a premium program so people have the option of buying a very expensive, high-value program, even over $3500, which means... uh... you earn $3500! Which might have been nothing if you didn't have the kind of premium program they wanted.
I have been creating dog training programs for almost 20 years (and teaching other dog trainers to do it for nearly 10 years).
It's the single most important thing I have seen dog trainers do, time and again, which causes their business to thrive almost overnight.
I'm the creator of a step-by-step system any dog trainer can use to create perfectly designed and priced dog training programs very fast, even if you have never done it before.
Even if you've only been charging by the hour or by the package of sessions... even if you're already swamped with underpaying, ungrateful clients.
I have helped thousands of dog trainers create their programs.
Many of them even send me messages about their incredible success.
Don't take my word for it, look at what they personally said:
just a few stories from past students...
(note: "PCW" stands for Program Creation Workshop, which was a multi-week workshop teaching the same strategies you will learn during this Virtual Retreat)
There are literally HUNDREDS of emails, messages, facebook posts, videos, stories and pictures like these.
what happens when someone asks "I'm on the fence, should I do Molly's program?"
Details About This Virtual Retreat...
WHEN: Tuesday 1/26/21 from about 9am-5pm EST (and recorded in case you can't join live... you can go through it at your own pace anytime afterward)
WHERE: On Zoom!
What if you could learn exactly how to create your own programs using my step-by-step program creation formula, all in one day?
Walk away at the end of the day with it all DONE.
During this 1-day zoom retreat, I'll be showing you exactly how you can create your own valuable programs.
This is by far the fastest and best way to learn how to create dog training programs anywhere.
Here is what we will be covering...
- Step-by-step formula so you can create your programs fast, which means you can start selling them right away
- The bullet proof way to price your programs to perfection so you can make the most per client
- The secret to creating a premium program so you can have that option for the people who want it (I have students who charge over $6,000 for one dog, and GET it)
- Exactly how to describe your programs so they will be irresistible to dog owners which means all the clients you need.
- What you should never include in your programs (things that might seem nice to you but actually scare people away)
- How to create programs of all types... for board and train, day training, in home lessons, group classes, and combination or any other types of programs you have.
- How to provide virtual options in your programs or even include online training so you can take advantage of the latest trends and not be left behind
- How to avoid all the common mistakes dog trainers make with their programs so you don’t have to deal with painful trial and error mistakes
- The number one most important thing every dog trainer should have in their programs which increases the value more than anything else.
THIS RETREAT IS HAPPENING LIVE ON 1/26/21 (you can join me live, or get a replay of the training and go through it at your own pace).
We're going to go over exactly how to create amazing dog training programs that sell awesomely, and for a lot of money.
Everything I teach is step-by-step, makes sense and is easy to follow.
Anyone can create great programs even if this is all new to you.
If you have programs that work pretty well right now but you want to improve them, then this is great for you, too.
EXTRA live Q&A Zoom Call.
About a couple weeks after the 1-day virtual retreat, we'll do another group Zoom meeting. This way you can have time to implement what you learn and come back with questions (or watch the recording if you can't join live), send in your questions and I'll hook you up with more personal direction! This way you can get all the help you need to fine tune your new programs.
LIST: High-End Client Favorites
The GOLD STANDARD list of ideas of things you can include in your programs so your clients will love what you offer, which means higher paying clients. This list includes things rarely included by dog trainers that dog owners absolutely love and have them signing up without a second thought. The best part, many of the things on the list require little or no work for you but increase the value of your programs dramatically.
GUIDE: Proven PRE-WRITTEN Programs
You will feel like you have an unfair advantage using these guides. They are examples of super successful programs that have been proven to get high paying clients. Use them as inspiration or adapt them to your business. Pre-written examples you can use for any type of program (Board and Train, in home lessons, ZOOM/Private Hybrid programs, day training and every other type of training program)
Fill-in-the-blank Scripts and Guides
Proven to work fill-in-the-blank scripts and guides will tell you the exact words to use when you're talking to dog owners, so they can clearly the see the value of your programs. I have been testing and perfecting these scripts for almost 20 years! They just plain work. Could it be any easier than that?
Ultimate Contract Idea Checklist
Although I am not a lawyer and can't give legal advice, I can show you exactly what I included in my contract. The last thing you want is to be unprotected when something unexpected happens. Do you have everything covered in your contract that you should? This checklist will cover all the key protections I have, which means you can sell your programs even more confidently.
Unheard of Happiness Guarantee
If you don't think my original, easy to follow, step-by-step formula designed to create programs (which has helped so many trainers increase their income dramatically) will help you make more money in less time, then just send me a simple email asking for a refund (within 30 days after the live virtual retreat). No questions asked, no fine print, no need to explain yourself. I will take all the risk because I fully believe this program creation retreat can do wonders for your business, since I have seen firsthand how it has helped so many trainers just like you. Just email [email protected] and you'll be refunded right away.
This Virtual Retreat is a complete learning-and-doing program that teaches you how to put together, write, price and sell your dog training services...
...and also helps you get it done while you’re learning.
You work at your own pace - go as fast or as slow as you want.
The techniques, tools, templates, worksheets and Retreat recordings are all yours, and you can use them to improve or adjust your programs and prices as many times as you want when anything changes in your business in the future.
The 1-day retreat recording, the Q&A call recording, bonuses, worksheets and other downloads, are all yours forever.
For Your One-Time Investment, You Get LIFETIME ACCESS…
FAQ's and Stuff
WHEN is the Virtual Retreat?
What if I can't attend?
What if right now I'm so swamped I can barely keep up with the clients I do have?
What about my current clients? Won't they get mad if I change my programs?
This Virtual Retreat is Brought to You By...
Molly... a dog trainer, marketing coach, mom, complete dork.
The creator of MAKEITasaDogTrainer.com (way back in 2011) and the largest Facebook group about marketing for dog trainers, Molly started off in her own dog training business (way back in 2002). She had obstacles, roadblocks, bad days, struggles (big ones), successes (big ones), determinations, a couple more failures, and finally got her dog training business down to a science.
She's been running free crash courses, full marketing workshops, online bootcamps, seminars and coaching programs for her fellow dog trainers since then, starting out of demand for her easy to implement (and awesome) advice that just made sense.
Despite her quirky nature (or maybe partly because of it?), she's become one of the most loved dog training business marketing coach in the world. Mostly because of the thousands of dog training businesses she's helped turn around over the last several years.
In the past, the only place you could learn the best ways to create dog training programs was in my $2,000 workshops, or in my very expensive high-end private coaching programs.
My reputation was built on helping dog trainers create their programs in these workshops - and double or triple (or more) their income WITHOUT them working more.
Now you can get all this:
"PACKAGE WHAT YOU OFFER"
1-DAY ZOOM RETREAT
FOR DOG TRAINERS
If all this retreat did was help you make $1,000 more per month (without working harder), would it be worth it?
If all you learned was how to create one premium program over $3,000 you sold only one time, would it be worth it?
What if you learned how to create 4 programs... one for $575, one for $1275, one for $2275, and one for $3475... and were able to sell them consistently?
How would it change your business if you were able to work with only a few clients per month and make much more than you do now?
Would you have more time off?
What if you increase your income dramatically? What would that do for your life and business?
This virtual retreat is not for everyone, and it is not some kind of get rich quick scheme or promise of great wealth.
It's not a magic bullet. I don't believe in them. I can't promise any specific results for you or anyone.
The truth is, you will have to work and apply what you learn to your business.
What I can promise is you will have the same tools and training that many other dog trainers (including myself) have used to reach their goals of having a wildly successful business.
There are only two paths you can take from here.
Road number 1 is doing things the same way you are, charging by the hour, by the package, or having poorly structured and written programs.
This leads to undercharging, bad clients and even failure.
Of course if that doesn't work you can figure it all out on your own by sorting through billions of websites and going bankrupt hiring wanna-be business coaches who have never trained a dog in their life, looking for the needle in haystack advice that might help.
Unfortunately this path is filled with weeping former dog trainers muttering to themselves, 'oh if I had only joined Molly’s virtual retreat, I wouldn't be in such dire straits.'
Road number 2 is filled with the cool, fun dog trainers who confidently work on their businesses, knowing what they are doing works.
They are motivated by the success they are having because they can see the incredible new potential their business has.
They are following the same path as the top dog trainers in the world, the ones who have a thriving business and love the work they do.
They aren't stressed by overthinking things, but choose the easier faster path to success, just doing what has so many times worked for successful trainers.
This "Package What You Offer" retreat is the like on onramp to this path, I hope you join us there.